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Earnest Vienna

#443299
Notes

Earnest Vienna (#443299) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (250°, 51%, 40%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#443299
RGB
rgb(68, 50, 153)
HSL
hsl(250, 51%, 40%)
HWB
hwb(250 20% 40%)
OKLCH
oklch(40.3% 0.160 284.7)
P3
color(display-p3 0.2557 0.1989 0.5779)
HSV
hsv(250, 67%, 60%)
LAB
lab(28.93% 36.52 -53.78)
LCH
lch(28.93% 65.01 304.18)
CMYK
cmyk(56%, 67%, 0%, 40%)

Etymology

Earnest
adjective

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Vienna
noun

Austro-Hungarian imperial capital — and the Wiener Werkstätte color tradition of deep-violet Sezession secessionist textiles in the early 20th century. Vienna color refers to a Hoffmann-designed Wiener Werkstätte embroidered cushion cover (1903–1932): a saturated, slightly cool deep blue-violet with the matte finish of vat-dyed worsted wool. Cooler than the Wittgenstein family's pre-war Vienna interior aubergines.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#443299
Original
#00479c
Protanopia
#004197
Deuteranopia
#1e4c61
Tritanopia
#3d3d3d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
9.71:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.16:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##443299
Display P3
Display P3
color(display-p3 0.2557 0.1989 0.5779)
P3 has subtle headroomOKLCH chroma 0.160

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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