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Velvet Goa

#44003b
Notes

Velvet Goa (#44003B) is a deep violet with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (308°, 100%, 13%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#44003b
RGB
rgb(68, 0, 59)
HSL
hsl(308, 100%, 13%)
HWB
hwb(308 0% 73%)
OKLCH
oklch(26.5% 0.118 335.0)
P3
color(display-p3 0.2415 0.0248 0.2232)
HSV
hsv(308, 100%, 27%)
LAB
lab(12.89% 36.47 -18.13)
LCH
lch(12.89% 40.73 333.57)
CMYK
cmyk(0%, 100%, 13%, 73%)

Etymology

Velvet
noun

A short-pile woven fabric — silk, cotton, or rayon — whose densely packed vertical fibers absorb almost all incident light, producing a deeper black than the dye alone could give. The color refers to a black silk velvet: a deep, slightly muted black with the velvet's signature optical depth and the directional shading that distinguishes it from any flat fabric. Cooler than sable, deeper than ink.

Goa
noun

Indian Konkan-coast state — once a Portuguese colonial outpost (1510–1961) whose churches, fish-market stalls, and saris carry the gulābi deep-magenta of bandhani tie-dyed cotton. Goa color refers to a bandhani-tied magenta sari at a Goa fish-market stall: a saturated, slightly cool deep magenta with the matte finish of natural-dye-and-resist-tied cotton. Warmer than Bengali neel.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#44003b
Original
#001b3c
Protanopia
#1b253a
Deuteranopia
#48061f
Tritanopia
#131313
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
16.04:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
1.31:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##44003B
Display P3
Display P3
color(display-p3 0.2415 0.0248 0.2232)
P3 has subtle headroomOKLCH chroma 0.118

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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