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Electrifying Amazon

#43b449
Notes

Electrifying Amazon (#43B449) is a true green with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (123°, 46%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#43b449
RGB
rgb(67, 180, 73)
HSL
hsl(123, 46%, 48%)
HWB
hwb(123 26% 29%)
OKLCH
oklch(68.2% 0.179 144.1)
P3
color(display-p3 0.3918 0.6966 0.3401)
HSV
hsv(123, 63%, 71%)
LAB
lab(65.21% -53.46 44.45)
LCH
lch(65.21% 69.53 140.26)
CMYK
cmyk(63%, 0%, 59%, 29%)

Etymology

Electrifying
adjective

Greek ēléktron, amber — present-participle of electrify, named after the static-electricity property of rubbed amber. As a color modifier, electrifying implies a saturated-and-shocking-and-active quality, the bright color of Tesla-coil high-voltage atmospheric-discharge emission. Sits at the bright-and-active end of the grid, parallel to charged and neon in usage.

Amazon
noun

The largest river basin and rainforest on Earth — and the unifying deep green of Amazonian canopy seen from above. Amazon color refers to the average reflectance of an unbroken Amazon canopy: a saturated, slightly cool deep yellow-green with the matte finish of high-rainfall tropical foliage.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#43b449
Original
#b7a43e
Protanopia
#a99b52
Deuteranopia
#2aaf9d
Tritanopia
#949494
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.67:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.86:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##43B449
Display P3
Display P3
color(display-p3 0.3918 0.6966 0.3401)
P3 has subtle headroomOKLCH chroma 0.179

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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