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Flat Woad

#428db5
Notes

Flat Woad (#428DB5) is a true azure with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (201°, 47%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#428db5
RGB
rgb(66, 141, 181)
HSL
hsl(201, 47%, 48%)
HWB
hwb(201 26% 29%)
OKLCH
oklch(61.3% 0.096 234.7)
P3
color(display-p3 0.3356 0.5462 0.6950)
HSV
hsv(201, 64%, 71%)
LAB
lab(55.63% -10.80 -27.86)
LCH
lch(55.63% 29.88 248.81)
CMYK
cmyk(64%, 22%, 0%, 29%)

Etymology

Flat
adjective

Old Norse flatr, flat / level. As a color modifier, flat implies a clear-and-evenly-spread quality where the hue carries the matte-finish visual register of unmodulated single-plane surface. Sits at the crisp-and-balanced end of the grid, parallel to level and even in usage.

Woad
noun

Isatis tinctoria, the European blue-dye plant whose leaves yield indigo-equivalent indigotin. Used by Pictish warriors as body paint and the dominant pre-industrial European blue dye until East Indian indigo displaced it in the seventeenth century. The color refers to a freshly woad-dyed wool: a saturated, slightly cool deep blue with the matte finish of plant-and-mordant dye.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#428db5
Original
#7a8cb7
Protanopia
#6a80b4
Deuteranopia
#00989a
Tritanopia
#808080
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.68:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.71:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##428DB5
Display P3
Display P3
color(display-p3 0.3356 0.5462 0.6950)
P3 has subtle headroomOKLCH chroma 0.096

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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