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Neat Bachelorbutton

#404f78
Notes

Neat Bachelorbutton (#404F78) is a true azure with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (224°, 30%, 36%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#404f78
RGB
rgb(64, 79, 120)
HSL
hsl(224, 30%, 36%)
HWB
hwb(224 25% 53%)
OKLCH
oklch(43.4% 0.071 268.1)
P3
color(display-p3 0.2626 0.3081 0.4584)
HSV
hsv(224, 47%, 47%)
LAB
lab(34.06% 6.04 -25.21)
LCH
lch(34.06% 25.93 283.48)
CMYK
cmyk(47%, 34%, 0%, 53%)

Etymology

Neat
adjective

Old French net, clean / pure — sharing root with Latin nitidus. As a color modifier, neat implies a clear-and-orderly quality where the hue carries the well-arranged visual register without clutter or excess. Sits at the crisp-and-orderly end of the grid, parallel to trim and tidy in usage.

Bachelorbutton
noun

Centaurea cyanus, the cultivar of cornflower bred for cottage-garden use — also called bachelor's button for its traditional use in the buttonhole of an unmarried man's coat. The color refers to a fresh bachelor's button bloom in summer: a saturated, slightly cool deep blue with the matte finish of small clustered ray-and-disc-florets.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#404f78
Original
#40537a
Protanopia
#3b4e77
Deuteranopia
#2c585e
Tritanopia
#4f4f4f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.05:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.61:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##404F78
Display P3
Display P3
color(display-p3 0.2626 0.3081 0.4584)
Inside sRGBOKLCH chroma 0.071

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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