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Hellish Kihada

#40390c
Notes

Hellish Kihada (#40390C) is a deep amber with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (52°, 68%, 15%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary blue. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#40390c
RGB
rgb(64, 57, 12)
HSL
hsl(52, 68%, 15%)
HWB
hwb(52 5% 75%)
OKLCH
oklch(34.2% 0.062 100.2)
P3
color(display-p3 0.2464 0.2245 0.0799)
HSV
hsv(52, 81%, 25%)
LAB
lab(23.81% -3.01 27.67)
LCH
lch(23.81% 27.83 96.21)
CMYK
cmyk(0%, 11%, 81%, 75%)

Etymology

Hellish
adjective

Old English helle, hell — adjectival suffix -ish. As a color modifier, hellish implies the deep-glowing-furnace-darkness of Dante-and-Bosch infernal-imagery, where heat and shadow combine in the painted-and-poetic Christian underworld. Sits at the deep-and-warm end of the grid, parallel to infernal and warmer than plutonian.

Kihada
noun

Phellodendron amurense, the Amur cork tree — and the bright yellow inner bark used as a Japanese textile dye and traditional medicine. Kihada-iro refers to the saturated yellow of kihada-dyed silk. The color refers to fresh kihada-bark powder: a saturated, slightly cool deep yellow with the matte finish of plant-derived pigment. Cooler than turmeric.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#40390c
Original
#3f3706
Protanopia
#413a0f
Deuteranopia
#463430
Tritanopia
#373737
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
11.61:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
1.81:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##40390C
Display P3
Display P3
color(display-p3 0.2464 0.2245 0.0799)
Inside sRGBOKLCH chroma 0.062

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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