Frank Zephyr Turquoise

From the Old French franc, free, sincere — used as a color modifier since the seventeenth century for hues that read as direct and unhedged. Frank red, frank brown: moderate-to-high saturation combined with optical directness. Sits at the crisp-bucket alongside direct and honest.

Greek ζέφυρος, gentle-west-wind. As a color modifier, zephyr implies a gentle-west-wind-and-Mediterranean-breeze quality, the visual register of Greek-Zephyrus-and-Botticelli-Primavera-zephyr hand-gentle-west-wind-and-Mediterranean-breeze Greek-Zephyrus-and-Botticelli-Primavera-zephyr-and-Hellenic-Anemoi zephyr-and-gentle-west-wind surfaces under Greek-Zephyrus-and-Botticelli-Primavera-zephyr-and-Hellenic-Anemoi Hellenic-Mediterranean-and-Florentine-spring gentle-Mediterranean-breeze-light. Sits at the modifier-and-weather end of the grid, parallel to gust and mistral in usage.

The hydrated copper-aluminum phosphate mined in Persia and the American Southwest for thousands of years — the firuze of Iran, the chalchihuitl of Mesoamerica, the heart of Pueblo and Navajo silverwork. The color refers to a fine Sleeping Beauty turquoise from Arizona: a saturated, slightly green-shifted blue with the slight matrix of host-rock veining. Brighter than persian, lighter than cerulean.