Straightforward Atlas Turquoise

English compound straight + forward — sharing root with German geradeaus. As a color modifier, straightforward implies a clear-and-direct-and-unencumbered quality where the hue carries the visual register of clear-aim-and-uncomplicated character. Sits at the crisp-and-honest end of the grid, parallel to candid and direct in usage.

Greek Ἄτλας, Titan-bearing-the-heavens. As a color modifier, atlas implies a Titan-bearing-heaven-and-globe-bearer quality, the visual register of Farnese-Atlas-and-Titanomachy-Atlas hand-Titan-bearing-heaven-and-globe-bearer Farnese-Atlas-and-Titanomachy-Atlas-and-Hellenistic-marble atlas-and-Titan-bearing-heaven surfaces under Farnese-Atlas-and-Titanomachy-Atlas-and-Hellenistic-marble Naples-museum-and-celestial-globe globe-bearer-light. Sits at the modifier-and-myth end of the grid, parallel to titan and zeus in usage.

The hydrated copper-aluminum phosphate mined in Persia and the American Southwest for thousands of years — the firuze of Iran, the chalchihuitl of Mesoamerica, the heart of Pueblo and Navajo silverwork. The color refers to a fine Sleeping Beauty turquoise from Arizona: a saturated, slightly green-shifted blue with the slight matrix of host-rock veining. Brighter than persian, lighter than cerulean.