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Subterranean Bellflower

#3d2990
Notes

Subterranean Bellflower (#3D2990) is a true indigo with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (252°, 56%, 36%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#3d2990
RGB
rgb(61, 41, 144)
HSL
hsl(252, 56%, 36%)
HWB
hwb(252 16% 44%)
OKLCH
oklch(37.4% 0.160 284.5)
P3
color(display-p3 0.2275 0.1640 0.5433)
HSV
hsv(252, 72%, 56%)
LAB
lab(25.54% 37.78 -53.81)
LCH
lch(25.54% 65.75 305.07)
CMYK
cmyk(58%, 72%, 0%, 44%)

Etymology

Subterranean
adjective

Latin sub-terraneus, under-ground. As a color modifier, subterranean implies the cool deep darkness of cave-and-tunnel interiors where ambient daylight has been completely eliminated. Sits at the deep-and-cool end of the grid, where the hue reads as cellar-dwelling rather than night-sky deep.

Bellflower
noun

The genus Campanula — Latin for little bell — small to mid-sized perennials whose bell-shaped blue or violet flowers fill rock gardens and herbaceous borders across temperate climates. The color refers to a fresh Campanula medium canterbury bell: a saturated, slightly violet-shifted blue with the matte finish of a single bell-form flower. Cooler than periwinkle, warmer than larkspur, with the cottage-garden weight of a plant that names an entire genus and color.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#3d2990
Original
#003f93
Protanopia
#00398e
Deuteranopia
#144459
Tritanopia
#353535
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
10.95:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
1.92:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##3D2990
Display P3
Display P3
color(display-p3 0.2275 0.1640 0.5433)
P3 has subtle headroomOKLCH chroma 0.160

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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