colors
Back to gallery

Looming Iconography

#3d247f
Notes

Looming Iconography (#3D247F) is a deep indigo with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (256°, 56%, 32%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#3d247f
RGB
rgb(61, 36, 127)
HSL
hsl(256, 56%, 32%)
HWB
hwb(256 14% 50%)
OKLCH
oklch(35.1% 0.144 289.4)
P3
color(display-p3 0.2252 0.1456 0.4792)
HSV
hsv(256, 72%, 50%)
LAB
lab(22.95% 35.37 -47.41)
LCH
lch(22.95% 59.15 306.72)
CMYK
cmyk(52%, 72%, 0%, 50%)

Etymology

Looming
adjective

Middle English lomen, to appear vaguely — present-participle of loom. As a color modifier, looming implies a deep-and-vague-and-imposing quality, the dark cool-gray of fog-veiled-and-distant cliff-or-mountain-mass against the sky. Sits at the deep-and-imposing end of the grid, parallel to imposing and towering.

Iconography
noun

Greek eikonographia, image-writing — adopted into Western art history as the technical term for image-symbolism, particularly the deep-violet-and-gold Russian-school and Greek-school religious panels of Theotokos (Mother of God) icons. Iconography color refers to a Russian-school Theotokos of Vladimir icon's deep-blue robe field: a saturated, slightly cool deep blue-violet with the matte finish of egg-tempera-bound ultramarine over gesso.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#3d247f
Original
#003982
Protanopia
#00357d
Deuteranopia
#263b4e
Tritanopia
#303030
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
11.95:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
1.76:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##3D247F
Display P3
Display P3
color(display-p3 0.2252 0.1456 0.4792)
P3 has subtle headroomOKLCH chroma 0.144

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

Related Colors

Canvas