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Rich Matcha

#3ba728
Notes

Rich Matcha (#3BA728) is a true green with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (111°, 61%, 41%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#3ba728
RGB
rgb(59, 167, 40)
HSL
hsl(111, 61%, 41%)
HWB
hwb(111 16% 35%)
OKLCH
oklch(64.2% 0.189 141.0)
P3
color(display-p3 0.3568 0.6461 0.2428)
HSV
hsv(111, 76%, 65%)
LAB
lab(60.53% -53.78 52.97)
LCH
lch(60.53% 75.48 135.44)
CMYK
cmyk(65%, 0%, 76%, 35%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Matcha
noun

The shade-grown, stone-ground green tea of the Japanese tea ceremony — leaves of Camellia sinensis covered for weeks before harvest to concentrate chlorophyll, then powdered in a granite mill. The color refers to ceremonial-grade matcha whisked in hot water: a saturated, slightly muted green with the powdery finish of micron-scale leaf particles. Brighter than sage, deeper than lime, with the meditative weight of a 600-year-old practice.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#3ba728
Original
#ab970c
Protanopia
#9e8f36
Deuteranopia
#28a28f
Tritanopia
#878787
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.11:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.74:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##3BA728
Display P3
Display P3
color(display-p3 0.3568 0.6461 0.2428)
P3 has visible headroomOKLCH chroma 0.189

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

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