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Imposing Aizu

#3b2790
Notes

Imposing Aizu (#3B2790) is a true indigo with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (251°, 57%, 36%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#3b2790
RGB
rgb(59, 39, 144)
HSL
hsl(251, 57%, 36%)
HWB
hwb(251 15% 44%)
OKLCH
oklch(37.0% 0.163 283.8)
P3
color(display-p3 0.2197 0.1562 0.5431)
HSV
hsv(251, 73%, 56%)
LAB
lab(24.93% 38.61 -54.81)
LCH
lch(24.93% 67.04 305.16)
CMYK
cmyk(59%, 73%, 0%, 44%)

Etymology

Imposing
adjective

Latin impōnere, to place upon — present-participle of impose. As a color modifier, imposing implies a deep-and-massive-and-architectural quality, the dark cool-gray of Citadel-and-Cathedral monumental architecture against the sky. Sits at the deep-and-architectural end of the grid, parallel to towering and looming in scale.

Aizu
noun

Japanese feudal domain (Aizu-han) of the Edo period — a samurai region in modern Fukushima famous for aizu-momen, the indigo-dyed cotton woven by samurai-class women during the Tokugawa shogunate's lean years. Aizu color refers to a freshly aizu-momen-woven indigo cotton: a saturated, slightly cool deep blue-violet with the matte finish of multi-bath natural indigo on hand-spun cotton.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#3b2790
Original
#003e93
Protanopia
#00388e
Deuteranopia
#0b4359
Tritanopia
#333333
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
11.18:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
1.88:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##3B2790
Display P3
Display P3
color(display-p3 0.2197 0.1562 0.5431)
P3 has subtle headroomOKLCH chroma 0.163

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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