Loud Helen Turquoise

Old English hlūd, making noise — borrowed metaphorically as a color word since the nineteenth century. Loud red, loud yellow: a color so saturated it announces itself without needing surrounding context. Sits in the bright-bucket extreme alongside electric and striking. Carries a slightly pejorative implication of excess.

Greek Ἑλένη, Helen-of-Troy. As a color modifier, helen implies a Helen-of-Troy-and-fairest-face quality, the visual register of Helen-of-Troy-and-Tyndareus-Sparta hand-Helen-of-Troy-and-fairest-face Helen-of-Troy-and-Tyndareus-Sparta-and-Iliad-Homeric helen-and-Helen-of-Troy-and-fairest-face surfaces under Helen-of-Troy-and-Tyndareus-Sparta-and-Iliad-Homeric Mycenaean-and-Trojan Bronze-Age-Aegean-light. Sits at the modifier-and-myth end of the grid, parallel to eros and hera in usage.

The hydrated copper-aluminum phosphate mined in Persia and the American Southwest for thousands of years — the firuze of Iran, the chalchihuitl of Mesoamerica, the heart of Pueblo and Navajo silverwork. The color refers to a fine Sleeping Beauty turquoise from Arizona: a saturated, slightly green-shifted blue with the slight matrix of host-rock veining. Brighter than persian, lighter than cerulean.