Loud Cumin Turquoise

Old English hlūd, making noise — borrowed metaphorically as a color word since the nineteenth century. Loud red, loud yellow: a color so saturated it announces itself without needing surrounding context. Sits in the bright-bucket extreme alongside electric and striking. Carries a slightly pejorative implication of excess.

Greek κύμινον, aromatic-Levantine-seed. As a color modifier, cumin implies a warm-Levantine-and-North-African-and-Mughal quality, the visual register of Levantine-and-North-African-and-Mughal-cumin hand-warm-Levantine-and-North-African-and-Mughal Levantine-and-North-African-and-Mughal-cumin-and-Aleppo-and-Marrakesh cumin-and-warm-Levantine surfaces under Levantine-and-North-African-and-Mughal-cumin-and-Aleppo-and-Marrakesh Aleppo-and-Marrakesh-and-Lahore Levantine-spice-light. Sits at the modifier-and-flavor end of the grid, parallel to caraway and pepper in usage.

The hydrated copper-aluminum phosphate mined in Persia and the American Southwest for thousands of years — the firuze of Iran, the chalchihuitl of Mesoamerica, the heart of Pueblo and Navajo silverwork. The color refers to a fine Sleeping Beauty turquoise from Arizona: a saturated, slightly green-shifted blue with the slight matrix of host-rock veining. Brighter than persian, lighter than cerulean.