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Pressed Bay

#396a7e
Notes

Pressed Bay (#396A7E) is a true cyan with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (197°, 38%, 36%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#396a7e
RGB
rgb(57, 106, 126)
HSL
hsl(197, 38%, 36%)
HWB
hwb(197 22% 51%)
OKLCH
oklch(49.8% 0.062 226.6)
P3
color(display-p3 0.2700 0.4110 0.4858)
HSV
hsv(197, 55%, 49%)
LAB
lab(42.28% -10.50 -16.20)
LCH
lch(42.28% 19.31 237.05)
CMYK
cmyk(55%, 16%, 0%, 51%)

Etymology

Pressed
adjective

Latin pressāre, to press — past-participle of press. As a color modifier, pressed implies a clear-and-smoothed-and-flattened quality, the crisp color of Mid-Century-Modern freshly-pressed-shirt-and-trouser ironed-textile finish. Sits at the crisp-and-finished end of the grid, parallel to ironed and starched in usage.

Bay
noun

A body of water partially enclosed by land — Chesapeake, Tokyo, Hudson, Naples. The color refers to the average reflectance of a temperate bay on a clear day: a saturated, slightly muted blue with the optical depth of mid-salinity water. Cooler than peacock, warmer than navy, with the geographic specificity of a word that names the largest indentations in every world coastline.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#396a7e
Original
#5f687f
Protanopia
#55617e
Deuteranopia
#0a7070
Tritanopia
#616161
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.94:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.54:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##396A7E
Display P3
Display P3
color(display-p3 0.2700 0.4110 0.4858)
Inside sRGBOKLCH chroma 0.062

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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