Vivid Yule Jade

From the Latin vividus, full of life — used as a color modifier since the late sixteenth century for hues that read as luminous and saturated. Vivid red, vivid blue: the implication is that the color appears almost lit from within, with the optical brightness of a high-chroma surface in good light. Sits at the bright-bucket center alongside bright and electric.

Old Norse jól, winter-solstice. As a color modifier, yule implies a winter-solstice-and-fir-tree quality, the visual register of Norse-and-English winter-solstice fir-and-holly-and-mistletoe candlelit-firelight feast-and-greenery surfaces under deep-winter Northern-Hemisphere late-December candlelight. Sits at the modifier-and-time end of the grid, parallel to advent and easter in usage.

Two minerals share the name: nephrite (a calcium-magnesium silicate, dominant in Chinese jade) and jadeite (a sodium-aluminum silicate, dominant in Burmese imperial jade). Both have been carved in China since at least the Neolithic. The color refers to high-quality apple-green jadeite: a saturated, slightly muted yellow-green with the waxy translucency of polished stone. Cooler than apple, warmer than mint, with the millennial cultural weight of yu, the stone of heaven.