Inviting Cornflower
Inviting Cornflower (#375770) is a deep azure with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (206°, 34%, 33%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin invītāre, to invite — present-participle of invite. As a color modifier, inviting implies a clear-and-cordial-and-encouraging quality where the hue carries the visual register of warm-inviting-and-encouraging entrance-foyer color tone. Sits at the crisp-and-cheerful end of the grid, parallel to welcoming and hospitable in usage.
Centaurea cyanus, the small wild blue flower of European cereal fields — once a weed of wheat agriculture, now nearly extinct in the wild after a century of herbicides. The color refers to a fully open cornflower in summer: a saturated, slightly violet-shifted blue with the spiky daisy structure of the Asteraceae. Cooler than periwinkle, warmer than cobalt, with the agricultural weight of a flower whose name is a synonym for blue in the Slavic and German textile trade.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.