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Direct Amazonite

#369bd8
Notes

Direct Amazonite (#369BD8) is a true azure with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (203°, 68%, 53%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#369bd8
RGB
rgb(54, 155, 216)
HSL
hsl(203, 68%, 53%)
HWB
hwb(203 21% 15%)
OKLCH
oklch(65.9% 0.129 239.9)
P3
color(display-p3 0.3292 0.5996 0.8264)
HSV
hsv(203, 75%, 85%)
LAB
lab(60.94% -8.61 -39.32)
LCH
lch(60.94% 40.25 257.65)
CMYK
cmyk(75%, 28%, 0%, 15%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Amazonite
noun

A blue-green variety of microcline feldspar — colored by trace lead and water in its crystal structure. Mined since ancient times in the Russian Urals and now in Colorado, Madagascar, and Brazil. The color refers to a polished amazonite cabochon: a soft, slightly muted blue-green with the cloudy translucency of feldspar. Cooler than jade, warmer than cerulean, with the mineral-trade specificity of a stone named for the Amazon basin where it doesn't actually occur.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#369bd8
Original
#7e9bdb
Protanopia
#688cd7
Deuteranopia
#00aab0
Tritanopia
#8a8a8a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.07:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.84:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##369BD8
Display P3
Display P3
color(display-p3 0.3292 0.5996 0.8264)
P3 has subtle headroomOKLCH chroma 0.129

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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