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Direct Freshet

#3681a2
Notes

Direct Freshet (#3681A2) is a true cyan with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (198°, 50%, 42%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#3681a2
RGB
rgb(54, 129, 162)
HSL
hsl(198, 50%, 42%)
HWB
hwb(198 21% 36%)
OKLCH
oklch(57.1% 0.089 230.1)
P3
color(display-p3 0.2919 0.4994 0.6225)
HSV
hsv(198, 67%, 64%)
LAB
lab(50.79% -12.46 -24.43)
LCH
lch(50.79% 27.43 242.98)
CMYK
cmyk(67%, 20%, 0%, 36%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Freshet
noun

A sudden flood of fresh water — particularly the spring runoff of melting mountain snow into rivers. Freshet color refers to a freshet-swollen mountain river in late April: a soft, slightly cool deep blue-white with the optical complexity of snowmelt-suspended sediment.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#3681a2
Original
#707fa4
Protanopia
#6174a2
Deuteranopia
#008a8c
Tritanopia
#737373
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
4.36:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.82:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##3681A2
Display P3
Display P3
color(display-p3 0.2919 0.4994 0.6225)
P3 has subtle headroomOKLCH chroma 0.089

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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