colors
Back to gallery

Welcoming Genever

#367534
Notes

Welcoming Genever (#367534) is a deep green with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (118°, 38%, 33%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#367534
RGB
rgb(54, 117, 52)
HSL
hsl(118, 38%, 33%)
HWB
hwb(118 20% 54%)
OKLCH
oklch(50.5% 0.117 143.0)
P3
color(display-p3 0.2760 0.4531 0.2342)
HSV
hsv(118, 56%, 46%)
LAB
lab(43.88% -34.48 29.51)
LCH
lch(43.88% 45.39 139.44)
CMYK
cmyk(54%, 0%, 56%, 54%)

Etymology

Welcoming
adjective

Old English wel-cuman, well-coming — present-participle of welcome. As a color modifier, welcoming implies a clear-and-inviting-and-warm quality where the hue carries the visual register of cordial-and-hospitable color-tone. Sits at the crisp-and-cheerful end of the grid, parallel to hospitable and inviting in usage.

Genever
noun

The Dutch juniper-flavored spirit — the predecessor of English gin, distilled in Netherlands and Belgium since the seventeenth century. Genever color refers to a fresh-poured jonge genever in a tulip glass: a soft, slightly cool pale green-yellow with the optical clarity of malt-wine-and-juniper spirit.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#367534
Original
#776b2e
Protanopia
#6f6639
Deuteranopia
#2d7266
Tritanopia
#636363
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.60:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.75:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##367534
Display P3
Display P3
color(display-p3 0.2760 0.4531 0.2342)
P3 has subtle headroomOKLCH chroma 0.117

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

Related Colors

Canvas