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Pure Heki

#364eaa
Notes

Pure Heki (#364EAA) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (228°, 52%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#364eaa
RGB
rgb(54, 78, 170)
HSL
hsl(228, 52%, 44%)
HWB
hwb(228 21% 33%)
OKLCH
oklch(45.9% 0.150 268.8)
P3
color(display-p3 0.2317 0.3033 0.6439)
HSV
hsv(228, 68%, 67%)
LAB
lab(36.24% 22.11 -52.18)
LCH
lch(36.24% 56.67 292.97)
CMYK
cmyk(68%, 54%, 0%, 33%)

Etymology

Pure
adjective

Latin purus, clean, unmixed — applied to color since antiquity for hues that contain only one pigment without dilution by white, black, or another color. Pure red is the textbook ideal: high saturation, mid lightness, no shift. Sits at the bold-bucket center, parallel to true and strong.

Heki
noun

Japanese heki (碧) — a classical Sino-Japanese character spanning jade-green and deep-blue in pre-modern color vocabulary. Heki-iro names the saturated blue of polished imperial-grade nephrite. The color refers to a polished Japanese nephrite yu disc: a saturated, slightly cool deep blue-green with the satin finish of fine jade.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#364eaa
Original
#0b5bad
Protanopia
#0050a8
Deuteranopia
#006474
Tritanopia
#505050
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.43:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.83:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##364EAA
Display P3
Display P3
color(display-p3 0.2317 0.3033 0.6439)
P3 has subtle headroomOKLCH chroma 0.150

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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