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Burning Aotearoa

#34c14a
Notes

Burning Aotearoa (#34C14A) is a true green with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (129°, 58%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#34c14a
RGB
rgb(52, 193, 74)
HSL
hsl(129, 58%, 48%)
HWB
hwb(129 20% 24%)
OKLCH
oklch(71.3% 0.199 145.4)
P3
color(display-p3 0.3855 0.7463 0.3518)
HSV
hsv(129, 73%, 76%)
LAB
lab(69.01% -60.74 48.27)
LCH
lch(69.01% 77.59 141.53)
CMYK
cmyk(73%, 0%, 62%, 24%)

Etymology

Burning
adjective

The progressive participle of burn — used as a color modifier for hues that read as actively luminous, as if combustion is in progress. Burning red, burning orange: the implication is high saturation combined with thermal heat. Sits in the bright-and-warm corner alongside hot and flame. Slightly more active than smoldering.

Aotearoa
noun

The Māori name for New Zealand — the land of the long white cloud — and the saturated deep green of New Zealand's South Island fjordland and fern understory. Aotearoa refers to a Fiordland forest understory: a saturated, slightly cool deep yellow-green with the matte finish of Cyathea tree-fern foliage.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#34c14a
Original
#c4af3d
Protanopia
#b4a454
Deuteranopia
#00bca8
Tritanopia
#9a9a9a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.37:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
8.87:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##34C14A
Display P3
Display P3
color(display-p3 0.3855 0.7463 0.3518)
P3 has visible headroomOKLCH chroma 0.199

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

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