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Straightforward Charm Kingfisher

#349faf
Notes

Straightforward Charm Kingfisher (#349FAF) is a true cyan with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (188°, 54%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary red. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#349faf
RGB
rgb(52, 159, 175)
HSL
hsl(188, 54%, 45%)
HWB
hwb(188 20% 31%)
OKLCH
oklch(64.9% 0.097 209.3)
P3
color(display-p3 0.3315 0.6150 0.6771)
HSV
hsv(188, 70%, 69%)
LAB
lab(60.44% -24.62 -17.11)
LCH
lch(60.44% 29.98 214.80)
CMYK
cmyk(70%, 9%, 0%, 31%)

Etymology

Straightforward
adjective

English compound straight + forward — sharing root with German geradeaus. As a color modifier, straightforward implies a clear-and-direct-and-unencumbered quality where the hue carries the visual register of clear-aim-and-uncomplicated character. Sits at the crisp-and-honest end of the grid, parallel to candid and direct in usage.

Charm
modifier

Latin carmen, song-or-spell. As a color modifier, charm implies a beguiling-and-enchanted-and-disarming quality, the visual register of Provençal-troubadour-and-Renaissance-courtly-charm hand-beguiling-and-enchanted-and-disarming Provençal-troubadour-and-Renaissance-courtly-and-Belle-Époque-salon charmed-and-beguiling-and-enchanted-and-disarming surfaces under Provençal-troubadour-and-Renaissance-courtly-and-Belle-Époque-salon candlelit-and-rose-scented-and-disarming drawing-room-light. Sits at the modifier-and-mood end of the grid, parallel to grace and blithe in usage.

Kingfisher
noun

The family Alcedinidae — particularly Alcedo atthis, the European common kingfisher whose iridescent turquoise-blue plumage gives the color its name. The color refers to a male European kingfisher's wing: a saturated, slightly cool deep blue-green with the iridescent satin finish of structurally colored feathers.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#349faf
Original
#9199b0
Protanopia
#7f8caf
Deuteranopia
#00a6a4
Tritanopia
#898989
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.12:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.72:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##349FAF
Display P3
Display P3
color(display-p3 0.3315 0.6150 0.6771)
P3 has subtle headroomOKLCH chroma 0.097

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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