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Direct Bell Kingfisher

#349db4
Notes

Direct Bell Kingfisher (#349DB4) is a true cyan with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (191°, 55%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary red. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#349db4
RGB
rgb(52, 157, 180)
HSL
hsl(191, 55%, 45%)
HWB
hwb(191 20% 29%)
OKLCH
oklch(64.7% 0.099 215.5)
P3
color(display-p3 0.3284 0.6073 0.6948)
HSV
hsv(191, 71%, 71%)
LAB
lab(60.01% -22.01 -20.58)
LCH
lch(60.01% 30.13 223.09)
CMYK
cmyk(71%, 13%, 0%, 29%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Bell
modifier

Old English belle, bell. As a color modifier, bell implies a hour-marked-and-tolling quality, the visual register of English-and-Russian-bell-tower hour-marking-and-tolling cathedral-bell-and-bell-tower clock-and-time-marking surfaces under hour-marked-bell tolling-bell-tower light. Sits at the modifier-and-time end of the grid, parallel to knell and hour in usage.

Kingfisher
noun

The family Alcedinidae — particularly Alcedo atthis, the European common kingfisher whose iridescent turquoise-blue plumage gives the color its name. The color refers to a male European kingfisher's wing: a saturated, slightly cool deep blue-green with the iridescent satin finish of structurally colored feathers.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#349db4
Original
#8d98b5
Protanopia
#7b8bb4
Deuteranopia
#00a5a4
Tritanopia
#888888
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.17:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.63:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##349DB4
Display P3
Display P3
color(display-p3 0.3284 0.6073 0.6948)
P3 has subtle headroomOKLCH chroma 0.099

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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