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Level Baltic

#3490bd
Notes

Level Baltic (#3490BD) is a true azure with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (200°, 57%, 47%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#3490bd
RGB
rgb(52, 144, 189)
HSL
hsl(200, 57%, 47%)
HWB
hwb(200 20% 26%)
OKLCH
oklch(61.9% 0.109 233.9)
P3
color(display-p3 0.3090 0.5571 0.7248)
HSV
hsv(200, 72%, 74%)
LAB
lab(56.43% -12.02 -31.19)
LCH
lch(56.43% 33.43 248.93)
CMYK
cmyk(72%, 24%, 0%, 26%)

Etymology

Level
adjective

Latin libella, small-balance / level-tool — sharing root with libra (balance). As a color modifier, level implies a clear-and-horizontal-true quality where the hue carries the visual register of gravity-perpendicular-and-perfectly-horizontal surface. Sits at the crisp-and-balanced end of the grid, parallel to plumb and flat in usage.

Baltic
noun

The northern European brackish sea between Scandinavia and the European mainland — the source of Baltic amber and the route of medieval Hanseatic League trade. Baltic color refers to mid-depth Baltic water at the Helsinki archipelago: a saturated, slightly cool deep blue with the optical complexity of low-salinity high-latitude inland sea.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#3490bd
Original
#7a8fbf
Protanopia
#6781bc
Deuteranopia
#009c9f
Tritanopia
#808080
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.58:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.87:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##3490BD
Display P3
Display P3
color(display-p3 0.3090 0.5571 0.7248)
P3 has subtle headroomOKLCH chroma 0.109

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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