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Highborn Patagonia

#344ab0
Notes

Highborn Patagonia (#344AB0) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (229°, 54%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#344ab0
RGB
rgb(52, 74, 176)
HSL
hsl(229, 54%, 45%)
HWB
hwb(229 20% 31%)
OKLCH
oklch(45.4% 0.164 269.5)
P3
color(display-p3 0.2221 0.2878 0.6658)
HSV
hsv(229, 70%, 69%)
LAB
lab(35.52% 26.65 -56.92)
LCH
lch(35.52% 62.85 295.09)
CMYK
cmyk(70%, 58%, 0%, 31%)

Etymology

Highborn
adjective

Old English hēah-boren, high-born — past-participle of bear. As a color modifier, highborn implies a saturated-and-aristocratic-and-elite quality, the deep-rich color of pre-modern English high-born aristocratic-class livery-and-armorial bearings. Sits at the bold-and-aristocratic end of the grid, parallel to noble and aristocratic in usage.

Patagonia
noun

The southern South American region — Chile and Argentina — and the saturated deep blue of Lago Argentino, Perito Moreno Glacier, and the Patagonian summer sky. Patagonia refers to Lago Argentino at midday: a saturated, slightly cool deep blue with the optical depth of glacier-fed Patagonian lake.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#344ab0
Original
#0059b3
Protanopia
#004eae
Deuteranopia
#006375
Tritanopia
#4d4d4d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.63:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.75:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##344AB0
Display P3
Display P3
color(display-p3 0.2221 0.2878 0.6658)
P3 has subtle headroomOKLCH chroma 0.164

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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