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Open Bothnia

#329ad0
Notes

Open Bothnia (#329AD0) is a true azure with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (201°, 63%, 51%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#329ad0
RGB
rgb(50, 154, 208)
HSL
hsl(201, 63%, 51%)
HWB
hwb(201 20% 18%)
OKLCH
oklch(65.2% 0.122 236.2)
P3
color(display-p3 0.3201 0.5956 0.7967)
HSV
hsv(201, 76%, 82%)
LAB
lab(60.20% -11.30 -36.04)
LCH
lch(60.20% 37.77 252.59)
CMYK
cmyk(76%, 26%, 0%, 18%)

Etymology

Open
adjective

Old English open, unobstructed — used as a color modifier since the eighteenth century for hues that read as airy or uncrowded. Open blue, open green: moderate saturation combined with optical spaciousness, the slight visual breath of a hue that doesn't crowd the surface it covers. Sits at the crisp-bucket center alongside clear.

Bothnia
noun

The Gulf of Bothnia — the northernmost arm of the Baltic Sea between Sweden and Finland. Bothnia color refers to mid-depth Gulf of Bothnia water at midsummer: a saturated, slightly cool deep blue with the optical complexity of low-salinity high-latitude brackish water.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#329ad0
Original
#8099d2
Protanopia
#6b8acf
Deuteranopia
#00a8ad
Tritanopia
#888888
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.15:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.67:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##329AD0
Display P3
Display P3
color(display-p3 0.3201 0.5956 0.7967)
P3 has subtle headroomOKLCH chroma 0.122

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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