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Genuine Alpine

#328aa1
Notes

Genuine Alpine (#328AA1) is a true cyan with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (192°, 53%, 41%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary red. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#328aa1
RGB
rgb(50, 138, 161)
HSL
hsl(192, 53%, 41%)
HWB
hwb(192 20% 37%)
OKLCH
oklch(59.1% 0.089 218.5)
P3
color(display-p3 0.2962 0.5339 0.6209)
HSV
hsv(192, 69%, 63%)
LAB
lab(53.41% -18.40 -19.84)
LCH
lch(53.41% 27.06 227.15)
CMYK
cmyk(69%, 14%, 0%, 37%)

Etymology

Genuine
adjective

Latin genuinus, natural, innate — used as a color modifier since the sixteenth century for hues that read as authentic rather than imitated. Genuine indigo, genuine ochre: moderate-to-high saturation combined with the optical impression of a hue from real pigment rather than synthetic dye. Sits at the crisp-bucket alongside true and honest.

Alpine
noun

Of the Alps, the European mountain range — and the saturated blue of Alpine lake water (Lake Geneva, Lake Como, Lake Brienz) fed by glacier-melt. Alpine color refers to Lake Brienz at midday: a saturated, slightly cool deep blue with the optical clarity of glacier-fed alpine lake water.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#328aa1
Original
#7b86a2
Protanopia
#6c7ba1
Deuteranopia
#009291
Tritanopia
#797979
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.97:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.29:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##328AA1
Display P3
Display P3
color(display-p3 0.2962 0.5339 0.6209)
P3 has subtle headroomOKLCH chroma 0.089

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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