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Crisp Atacama

#3273a9
Notes

Crisp Atacama (#3273A9) is a true azure with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (207°, 54%, 43%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#3273a9
RGB
rgb(50, 115, 169)
HSL
hsl(207, 54%, 43%)
HWB
hwb(207 20% 34%)
OKLCH
oklch(53.9% 0.108 246.7)
P3
color(display-p3 0.2640 0.4452 0.6455)
HSV
hsv(207, 70%, 66%)
LAB
lab(46.71% -2.51 -34.88)
LCH
lch(46.71% 34.97 265.88)
CMYK
cmyk(70%, 32%, 0%, 34%)

Etymology

Crisp
adjective

Latin crispus, curled — drifted in English from the curled hair sense to fresh and clean. As a color modifier, crisp implies saturation combined with optical clarity, with no haze or film between the eye and the surface. Used across the bright and crisp buckets where the hue is fresh-looking. Slightly less assertive than vivid.

Atacama
noun

The Chilean Atacama Desert — and the saturated deep blue of Atacaman lakes (Laguna Verde, Laguna Miscanti) at high altitude in the Andean Altiplano. Atacama refers to Laguna Miscanti at midday: a saturated, slightly cool deep blue with the optical depth of high-altitude desert lake water.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#3273a9
Original
#5b75ab
Protanopia
#4a6aa8
Deuteranopia
#008086
Tritanopia
#696969
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.05:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.16:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##3273A9
Display P3
Display P3
color(display-p3 0.2640 0.4452 0.6455)
P3 has subtle headroomOKLCH chroma 0.108

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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