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Velvet Aniline

#31329b
Notes

Velvet Aniline (#31329B) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (239°, 52%, 40%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#31329b
RGB
rgb(49, 50, 155)
HSL
hsl(239, 52%, 40%)
HWB
hwb(239 19% 39%)
OKLCH
oklch(39.0% 0.166 275.1)
P3
color(display-p3 0.1929 0.1959 0.5850)
HSV
hsv(239, 68%, 61%)
LAB
lab(27.57% 34.21 -57.27)
LCH
lch(27.57% 66.71 300.85)
CMYK
cmyk(68%, 68%, 0%, 39%)

Etymology

Velvet
noun

A short-pile woven fabric — silk, cotton, or rayon — whose densely packed vertical fibers absorb almost all incident light, producing a deeper black than the dye alone could give. The color refers to a black silk velvet: a deep, slightly muted black with the velvet's signature optical depth and the directional shading that distinguishes it from any flat fabric. Cooler than sable, deeper than ink.

Aniline
noun

Synthetic-organic dye class first synthesized in 1856 by William Henry Perkin from coal-tar derivatives — named after the Portuguese anil (indigo) since Perkin's first mauveine was a synthetic stand-in for natural indigo's overdyed violets. Aniline color refers to a freshly aniline-mauveine-dyed Victorian silk: a saturated, slightly cool deep blue-violet with the silky luster of the first-ever industrial synthetic dye on Lyon silk.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#31329b
Original
#00469e
Protanopia
#003c99
Deuteranopia
#004e62
Tritanopia
#393939
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
10.19:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.06:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##31329B
Display P3
Display P3
color(display-p3 0.1929 0.1959 0.5850)
P3 has subtle headroomOKLCH chroma 0.166

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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