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Buttoned Echium

#309cc4
Notes

Buttoned Echium (#309CC4) is a true cyan with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (196°, 61%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#309cc4
RGB
rgb(48, 156, 196)
HSL
hsl(196, 61%, 48%)
HWB
hwb(196 19% 23%)
OKLCH
oklch(65.0% 0.111 227.6)
P3
color(display-p3 0.3196 0.6033 0.7530)
HSV
hsv(196, 76%, 77%)
LAB
lab(60.24% -16.73 -29.25)
LCH
lch(60.24% 33.70 240.23)
CMYK
cmyk(76%, 20%, 0%, 23%)

Etymology

Buttoned
adjective

Old French bouton, button — past-participle of button. As a color modifier, buttoned implies a clear-and-fastened-and-formal quality, the crisp color of Edwardian-period formal-attire fully-fastened-and-formally-dressed gentleman's-attire. Sits at the crisp-and-finished end of the grid, parallel to trim and pressed in usage.

Echium
noun

The genus Echium — Mediterranean and Macaronesian biennials with tall deep-blue flower spikes. E. vulgare (viper's bugloss) covers European chalk grasslands; E. wildpretii of Tenerife produces three-meter spires. The color refers to fresh E. vulgare in flower: a saturated, slightly cool deep blue-violet.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#309cc4
Original
#8799c6
Protanopia
#738bc3
Deuteranopia
#00a7a9
Tritanopia
#888888
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.14:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.68:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##309CC4
Display P3
Display P3
color(display-p3 0.3196 0.6033 0.7530)
P3 has subtle headroomOKLCH chroma 0.111

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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