Artisanal Shadow
Artisanal Shadow (#30313E) is a deep blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (236°, 13%, 22%) places it in the muted band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Italian artigiano, craftsman — adjectival suffix -al, derived from Latin artītiānus. As a color modifier, artisanal implies a neutral-and-small-batch-and-handcraft quality, the neutral color of farm-to-table-and-craft-bakery small-batch-and-quality-handcraft food-and-textile-and-pottery surface-finish. Sits at the neutral-and-traditional end of the grid, parallel to handcrafted and crafted in usage.
The dark region where an opaque object blocks direct light from a source — the projected absence rather than a positive color. Shadow as a color refers to the deep gray of a shadow on a sunlit white surface: a soft, slightly cool gray with the optical complexity of indirect ambient light. Cooler than pewter, warmer than slate, with the painterly weight of a value that defines form more than any pigment does.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.