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Established Amazon

#2d701c
Notes

Established Amazon (#2D701C) is a deep green with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (108°, 60%, 27%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#2d701c
RGB
rgb(45, 112, 28)
HSL
hsl(108, 60%, 27%)
HWB
hwb(108 11% 56%)
OKLCH
oklch(48.4% 0.135 140.0)
P3
color(display-p3 0.2487 0.4334 0.1631)
HSV
hsv(108, 75%, 44%)
LAB
lab(41.58% -37.75 38.30)
LCH
lch(41.58% 53.77 134.59)
CMYK
cmyk(60%, 0%, 75%, 56%)

Etymology

Established
adjective

Latin stabilīre, to make stable — past-participle of establish. As a color modifier, established implies a saturated-and-rooted quality where the hue carries the weight of long-standing visual presence. Sits at the bold-and-firm end of the grid, parallel to steadfast and anchored in usage.

Amazon
noun

The largest river basin and rainforest on Earth — and the unifying deep green of Amazonian canopy seen from above. Amazon color refers to the average reflectance of an unbroken Amazon canopy: a saturated, slightly cool deep yellow-green with the matte finish of high-rainfall tropical foliage.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#2d701c
Original
#73660e
Protanopia
#6b6024
Deuteranopia
#256c5f
Tritanopia
#5c5c5c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.09:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.45:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##2D701C
Display P3
Display P3
color(display-p3 0.2487 0.4334 0.1631)
P3 has subtle headroomOKLCH chroma 0.135

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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