Genuine Aquarius Denim

Latin genuinus, natural, innate — used as a color modifier since the sixteenth century for hues that read as authentic rather than imitated. Genuine indigo, genuine ochre: moderate-to-high saturation combined with the optical impression of a hue from real pigment rather than synthetic dye. Sits at the crisp-bucket alongside true and honest.

Latin aquarius, water-bearer-of-the-zodiac. As a color modifier, aquarius implies a water-bearer-and-air-sign-and-Saturn-Uranus-ruled-fixed-air quality, the visual register of Hellenic-Aquarius-and-Ganymede-water-bearer hand-water-bearer-and-air-sign-and-Saturn-Uranus-ruled-fixed-air Hellenic-Aquarius-and-Ganymede-water-bearer-and-cup-bearer aquarius-and-water-bearer-and-air-sign surfaces under Hellenic-Aquarius-and-Ganymede-water-bearer-and-cup-bearer mid-winter-and-January-and-February fixed-air-sign-light. Sits at the modifier-and-zodiac end of the grid, parallel to pisces and capricorn in usage.

The diagonal-twill cotton fabric originally woven in Nîmes, France — serge de Nîmes, contracted to denim — and dyed with indigo since at least the eighteenth century. The color refers to a worn but un-faded pair of raw denim jeans: a saturated, slightly muted blue with the matte finish of cotton fiber that has absorbed dye through generations of weft and warp. Cooler than royal, warmer than navy.