Straightforward Aries Turquoise

English compound straight + forward — sharing root with German geradeaus. As a color modifier, straightforward implies a clear-and-direct-and-unencumbered quality where the hue carries the visual register of clear-aim-and-uncomplicated character. Sits at the crisp-and-honest end of the grid, parallel to candid and direct in usage.

Latin aries, ram-of-the-fleece. As a color modifier, aries implies a ram-and-fire-sign-and-Mars-ruled-cardinal-fire quality, the visual register of Babylonian-ram-and-Greek-Aries hand-ram-and-fire-sign-and-Mars-ruled-cardinal-fire Babylonian-ram-and-Greek-Aries-and-Golden-Fleece aries-and-ram-and-fire-sign surfaces under Babylonian-ram-and-Greek-Aries-and-Golden-Fleece spring-equinox-and-March-and-April fire-sign-light. Sits at the modifier-and-zodiac end of the grid, parallel to taurus and gemini in usage.

The hydrated copper-aluminum phosphate mined in Persia and the American Southwest for thousands of years — the firuze of Iran, the chalchihuitl of Mesoamerica, the heart of Pueblo and Navajo silverwork. The color refers to a fine Sleeping Beauty turquoise from Arizona: a saturated, slightly green-shifted blue with the slight matrix of host-rock veining. Brighter than persian, lighter than cerulean.