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Bountiful Powder

#2b70bc
Notes

Bountiful Powder (#2B70BC) is a true azure with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (211°, 63%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#2b70bc
RGB
rgb(43, 112, 188)
HSL
hsl(211, 63%, 45%)
HWB
hwb(211 17% 26%)
OKLCH
oklch(54.1% 0.137 253.5)
P3
color(display-p3 0.2443 0.4334 0.7153)
HSV
hsv(211, 77%, 74%)
LAB
lab(46.62% 5.38 -46.10)
LCH
lch(46.62% 46.41 276.66)
CMYK
cmyk(77%, 40%, 0%, 26%)

Etymology

Bountiful
adjective

Old French bonté, goodness — adjectival suffix -ful. As a color modifier, bountiful implies a saturated-and-generous-and-abundant quality where the hue offers visual richness without measure. Sits at the bold-and-saturated end of the grid, parallel to abundant and plentiful in usage.

Powder
noun

Talc — magnesium silicate ground to fine particles for personal hygiene since the nineteenth century. Powder blue refers to the pale, slightly green-shifted blue of mid-century Robin's-egg talc tins and the quilted cotton of newborn-boy nurseries: a soft, very pale blue with the matte finish of micron-scale particles. Lighter than periwinkle, warmer than ice, with the postwar consumer-goods association of a color tied to bath salts and powder rooms.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#2b70bc
Original
#4b76bf
Protanopia
#3368ba
Deuteranopia
#00828d
Tritanopia
#676767
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.06:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.15:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##2B70BC
Display P3
Display P3
color(display-p3 0.2443 0.4334 0.7153)
P3 has subtle headroomOKLCH chroma 0.137

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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