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Bright Azul

#299ce8
Notes

Bright Azul (#299CE8) is a true azure with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (204°, 81%, 54%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#299ce8
RGB
rgb(41, 156, 232)
HSL
hsl(204, 81%, 54%)
HWB
hwb(204 16% 9%)
OKLCH
oklch(66.7% 0.149 243.7)
P3
color(display-p3 0.3080 0.6031 0.8856)
HSV
hsv(204, 82%, 91%)
LAB
lab(61.72% -4.83 -47.00)
LCH
lch(61.72% 47.24 264.13)
CMYK
cmyk(82%, 33%, 0%, 9%)

Etymology

Bright
adjective

Old English beorht, shining, luminous — cognate with the German Bracht, splendor. Applied to color since at least the medieval period for hues that read as luminous: not just light in value but optically active, as if scattering more light back than a dimmer color of the same lightness would. Sits at the bright-bucket center alongside vivid and brilliant.

Azul
noun

The Spanish word for blue — used for the saturated deep blue of Andalusian azulejo tile (the same word, al-zulayj, gives Spanish ceramics their name). Azul spans the entire blue-azure range in Iberian color vocabulary. The color refers to a glazed Andalusian azulejo tile: a saturated, slightly cool deep blue with the high gloss of fired ceramic.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#299ce8
Original
#789eeb
Protanopia
#5d8de7
Deuteranopia
#00afb7
Tritanopia
#898989
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.99:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.01:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##299CE8
Display P3
Display P3
color(display-p3 0.3080 0.6031 0.8856)
P3 has subtle headroomOKLCH chroma 0.149

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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