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Direct Atacamite

#296434
Notes

Direct Atacamite (#296434) is a deep green with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (131°, 42%, 28%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary magenta. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#296434
RGB
rgb(41, 100, 52)
HSL
hsl(131, 42%, 28%)
HWB
hwb(131 16% 61%)
OKLCH
oklch(45.1% 0.098 147.6)
P3
color(display-p3 0.2234 0.3870 0.2234)
HSV
hsv(131, 59%, 39%)
LAB
lab(37.54% -30.69 21.54)
LCH
lch(37.54% 37.50 144.94)
CMYK
cmyk(59%, 0%, 48%, 61%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Atacamite
noun

A copper-chloride mineral named for the Atacama Desert of Chile where it was first described. Atacamite forms in arid copper-mineral deposits worldwide. The color refers to a clean atacamite crystal: a saturated, slightly cool deep emerald-green with the satin finish of crystallized secondary copper mineral.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#296434
Original
#655c30
Protanopia
#5d5637
Deuteranopia
#1c6258
Tritanopia
#545454
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.08:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.97:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##296434
Display P3
Display P3
color(display-p3 0.2234 0.3870 0.2234)
P3 has subtle headroomOKLCH chroma 0.098

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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