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Smoky Toadflax

#29398a
Notes

Smoky Toadflax (#29398A) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (230°, 54%, 35%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#29398a
RGB
rgb(41, 57, 138)
HSL
hsl(230, 54%, 35%)
HWB
hwb(230 16% 46%)
OKLCH
oklch(38.3% 0.136 270.2)
P3
color(display-p3 0.1737 0.2218 0.5218)
HSV
hsv(230, 70%, 54%)
LAB
lab(27.39% 22.21 -47.14)
LCH
lch(27.39% 52.11 295.23)
CMYK
cmyk(70%, 59%, 0%, 46%)

Etymology

Smoky
adjective

An adjectival form of smoke, used as a color word since at least the fourteenth century. Smoky implies a slightly muted, slightly hazed quality — as if the color were seen through a layer of suspended particulate. Used across both deep and neutral buckets: a smoky black has slightly less density than pure black; a smoky gray has slightly less coolness than pure gray.

Toadflax
noun

Eurasian Linaria vulgaris and L. purpureasnapdragon cousins with hooded violet-and-yellow flowers naturalized across temperate roadsides and waste-ground. Toadflax color refers to a fully bloomed Linaria purpurea spike: a saturated, slightly cool deep blue-violet with the matte finish of dense small two-lipped snapdragon-form flowers. The Old English name refers to the linear flax-like foliage of the wild Linaria genus.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#29398a
Original
#00458d
Protanopia
#003c88
Deuteranopia
#004d5b
Tritanopia
#3b3b3b
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
10.26:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.05:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##29398A
Display P3
Display P3
color(display-p3 0.1737 0.2218 0.5218)
P3 has subtle headroomOKLCH chroma 0.136

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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