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Animated Bora-Bora

#28d996
Notes

Animated Bora-Bora (#28D996) is a true teal with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (157°, 70%, 50%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary magenta. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#28d996
RGB
rgb(40, 217, 150)
HSL
hsl(157, 70%, 50%)
HWB
hwb(157 16% 15%)
OKLCH
oklch(78.6% 0.166 161.2)
P3
color(display-p3 0.4109 0.8387 0.6083)
HSV
hsv(157, 82%, 85%)
LAB
lab(77.44% -57.91 21.18)
LCH
lch(77.44% 61.66 159.91)
CMYK
cmyk(82%, 0%, 31%, 15%)

Etymology

Animated
adjective

Latin animātus, given-life — past-participle of animāre, derived from anima (soul, breath). As a color modifier, animated implies a saturated-and-life-given quality where the hue carries visual movement-and-vitality. Sits at the bright-and-active end of the grid, parallel to spirited and lively in usage.

Bora-Bora
noun

The volcanic atoll in French Polynesia — and the saturated turquoise of its central lagoon ringed by motu coral islets. Bora-Bora color refers to the lagoon at sunset: a saturated, slightly cool deep blue-green with the optical complexity of light filtering through volcanic-ringed water.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#28d996
Original
#d6c892
Protanopia
#c1b99a
Deuteranopia
#00d8c7
Tritanopia
#afafaf
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
1.83:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
11.46:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##28D996
Display P3
Display P3
color(display-p3 0.4109 0.8387 0.6083)
P3 has subtle headroomOKLCH chroma 0.166

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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