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Saturated Genever

#28a940
Notes

Saturated Genever (#28A940) is a true green with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (131°, 62%, 41%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary magenta. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#28a940
RGB
rgb(40, 169, 64)
HSL
hsl(131, 62%, 41%)
HWB
hwb(131 16% 34%)
OKLCH
oklch(64.5% 0.182 145.8)
P3
color(display-p3 0.3280 0.6533 0.3051)
HSV
hsv(131, 76%, 66%)
LAB
lab(60.95% -55.69 43.53)
LCH
lch(60.95% 70.69 141.99)
CMYK
cmyk(76%, 0%, 62%, 34%)

Etymology

Saturated
adjective

From the Latin saturatus, past participle of saturare, to fill. A technical color term in modern usage — saturation is one of the three axes of HSL (with hue and lightness). As a modifier, saturated implies that the hue is at or near its maximum chromatic intensity. Sits at the bold-and-bright top of the grid.

Genever
noun

The Dutch juniper-flavored spirit — the predecessor of English gin, distilled in Netherlands and Belgium since the seventeenth century. Genever color refers to a fresh-poured jonge genever in a tulip glass: a soft, slightly cool pale green-yellow with the optical clarity of malt-wine-and-juniper spirit.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#28a940
Original
#ac9934
Protanopia
#9d8f49
Deuteranopia
#00a593
Tritanopia
#868686
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.07:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.84:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##28A940
Display P3
Display P3
color(display-p3 0.3280 0.6533 0.3051)
P3 has visible headroomOKLCH chroma 0.182

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

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