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Direct Echeveria

#28553e
Notes

Direct Echeveria (#28553E) is a deep teal with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (149°, 36%, 25%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary magenta. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#28553e
RGB
rgb(40, 85, 62)
HSL
hsl(149, 36%, 25%)
HWB
hwb(149 16% 67%)
OKLCH
oklch(41.0% 0.064 159.5)
P3
color(display-p3 0.2015 0.3292 0.2498)
HSV
hsv(149, 53%, 33%)
LAB
lab(32.47% -21.67 8.75)
LCH
lch(32.47% 23.37 158.02)
CMYK
cmyk(53%, 0%, 27%, 67%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Echeveria
noun

The genus Echeveria — Mexican rosette-forming succulents named for the eighteenth-century botanical illustrator Atanasio Echeverría y Godoy. Cultivated globally as ornamental plants for their geometric blue-green form. The color refers to a fresh Echeveria elegans rosette: a soft, slightly cool silver-green-blue with the matte velvet finish of waxy succulent leaves.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#28553e
Original
#544f3d
Protanopia
#4d4a3f
Deuteranopia
#1b554f
Tritanopia
#4a4a4a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.54:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.46:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##28553E
Display P3
Display P3
color(display-p3 0.2015 0.3292 0.2498)
Inside sRGBOKLCH chroma 0.064

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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