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True Bora-Bora

#28543d
Notes

True Bora-Bora (#28543D) is a deep teal with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (149°, 35%, 24%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary magenta. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#28543d
RGB
rgb(40, 84, 61)
HSL
hsl(149, 35%, 24%)
HWB
hwb(149 16% 67%)
OKLCH
oklch(40.7% 0.063 159.0)
P3
color(display-p3 0.2003 0.3253 0.2460)
HSV
hsv(149, 52%, 33%)
LAB
lab(32.10% -21.39 8.85)
LCH
lch(32.10% 23.15 157.52)
CMYK
cmyk(52%, 0%, 27%, 67%)

Etymology

True
adjective

Old English trēowe, faithful — used as a color modifier since the seventeenth century for hues that read as the canonical version of their family. True red, true blue: the saturation is full, the hue is neither shifted nor adulterated. Sits at the center of the bold and crisp buckets, marking the unequivocal middle of any chromatic family.

Bora-Bora
noun

The volcanic atoll in French Polynesia — and the saturated turquoise of its central lagoon ringed by motu coral islets. Bora-Bora color refers to the lagoon at sunset: a saturated, slightly cool deep blue-green with the optical complexity of light filtering through volcanic-ringed water.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#28543d
Original
#534e3c
Protanopia
#4d4a3e
Deuteranopia
#1c544e
Tritanopia
#494949
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.66:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.43:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##28543D
Display P3
Display P3
color(display-p3 0.2003 0.3253 0.2460)
Inside sRGBOKLCH chroma 0.063

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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