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Direct Bleu

#28527d
Notes

Direct Bleu (#28527D) is a deep azure with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (210°, 52%, 32%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#28527d
RGB
rgb(40, 82, 125)
HSL
hsl(210, 52%, 32%)
HWB
hwb(210 16% 51%)
OKLCH
oklch(43.0% 0.086 251.0)
P3
color(display-p3 0.1978 0.3176 0.4768)
HSV
hsv(210, 68%, 49%)
LAB
lab(33.91% 0.20 -28.64)
LCH
lch(33.91% 28.64 270.41)
CMYK
cmyk(68%, 34%, 0%, 51%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Bleu
noun

The French word for blue — used across French art vocabulary from bleu de Prusse (Prussian blue) to bleu de Sèvres (Sèvres porcelain blue). The color refers to a Bleu de France heraldic field: a saturated, slightly cool deep blue with the matte finish of dyed wool. The French cousin of blue.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#28527d
Original
#3f547f
Protanopia
#334c7c
Deuteranopia
#005c61
Tritanopia
#4c4c4c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.10:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.59:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##28527D
Display P3
Display P3
color(display-p3 0.1978 0.3176 0.4768)
P3 has subtle headroomOKLCH chroma 0.086

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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