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Genial Ardoise

#280718
Notes

Genial Ardoise (#280718) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (329°, 70%, 9%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#280718
RGB
rgb(40, 7, 24)
HSL
hsl(329, 70%, 9%)
HWB
hwb(329 3% 84%)
OKLCH
oklch(19.6% 0.060 351.9)
P3
color(display-p3 0.1420 0.0356 0.0921)
HSV
hsv(329, 83%, 16%)
LAB
lab(6.04% 18.62 -2.94)
LCH
lch(6.04% 18.86 351.02)
CMYK
cmyk(0%, 83%, 40%, 84%)

Etymology

Genial
adjective

Latin geniālis, of-the-Genius / festive — adjectival suffix -al, sharing root with genus (kind). As a color modifier, genial implies a neutral-and-warm-and-friendly quality, the neutral color of Edwardian-and-American-Country warm-and-genial-host interior-decoration-and-textile coordinated-color tone. Sits at the neutral-and-friendly end of the grid, parallel to cordial and amiable in usage.

Ardoise
noun

French ardoise, slate — particularly the deep-blue-gray ardoise d'Anjou slate quarried from the Maine-et-Loire and Mayenne slate-belt for Loire-Valley château-roofs. Ardoise color refers to a Château de Chambord ardoise d'Anjou roof-tile face in raking sun: a dark blue-gray with the matte finish of metamorphic Carboniferous slate-shale on a hand-quarried 16th-century roofing tile.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#280718
Original
#0c1018
Protanopia
#151617
Deuteranopia
#2c050e
Tritanopia
#0f0f0f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
18.52:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
1.13:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##280718
Display P3
Display P3
color(display-p3 0.1420 0.0356 0.0921)
Inside sRGBOKLCH chroma 0.060

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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