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Modest Artemisia

#277a48
Notes

Modest Artemisia (#277A48) is a deep green with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (144°, 52%, 32%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary magenta. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#277a48
RGB
rgb(39, 122, 72)
HSL
hsl(144, 52%, 32%)
HWB
hwb(144 15% 52%)
OKLCH
oklch(51.7% 0.112 153.2)
P3
color(display-p3 0.2509 0.4718 0.3004)
HSV
hsv(144, 68%, 48%)
LAB
lab(45.38% -36.98 20.30)
LCH
lch(45.38% 42.18 151.24)
CMYK
cmyk(68%, 0%, 41%, 52%)

Etymology

Modest
adjective

Latin modestus, moderate — used as a color modifier since the sixteenth century for hues that read as understated and unwilling to claim more visual space than they need. Modest taupe, modest beige: moderate-to-low saturation combined with optical restraint. Sits at the crisp-and-quiet edge of the grid alongside quiet and plain.

Artemisia
noun

The genus Artemisia — sage-and-wormwood-and-mugwort relatives whose silver-green leaves define Mediterranean dry-garden landscaping. The color refers to a fresh Artemisia ludoviciana cultivated in a Provençal garden: a soft, slightly cool gray-green with the matte velvet finish of pubescent silver leaf.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#277a48
Original
#7a7045
Protanopia
#6f684b
Deuteranopia
#00786d
Tritanopia
#656565
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.30:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.96:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##277A48
Display P3
Display P3
color(display-p3 0.2509 0.4718 0.3004)
P3 has subtle headroomOKLCH chroma 0.112

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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