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Forceful Patagonia

#273f9a
Notes

Forceful Patagonia (#273F9A) is a true blue with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (227°, 60%, 38%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#273f9a
RGB
rgb(39, 63, 154)
HSL
hsl(227, 60%, 38%)
HWB
hwb(227 15% 40%)
OKLCH
oklch(40.7% 0.151 267.8)
P3
color(display-p3 0.1738 0.2446 0.5822)
HSV
hsv(227, 75%, 60%)
LAB
lab(30.20% 23.96 -52.39)
LCH
lch(30.20% 57.61 294.58)
CMYK
cmyk(75%, 59%, 0%, 40%)

Etymology

Forceful
adjective

Old French force, strength — adjectival suffix -ful. As a color modifier, forceful implies a saturated-and-vigorous quality where the hue exerts visual force on its substrate. Sits at the bold-and-saturated end of the grid, parallel to mighty and commanding in tone.

Patagonia
noun

The southern South American region — Chile and Argentina — and the saturated deep blue of Lago Argentino, Perito Moreno Glacier, and the Patagonian summer sky. Patagonia refers to Lago Argentino at midday: a saturated, slightly cool deep blue with the optical depth of glacier-fed Patagonian lake.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#273f9a
Original
#004d9d
Protanopia
#004298
Deuteranopia
#005666
Tritanopia
#404040
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
9.28:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.26:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##273F9A
Display P3
Display P3
color(display-p3 0.1738 0.2446 0.5822)
P3 has subtle headroomOKLCH chroma 0.151

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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