Plush Alizarin
Plush Alizarin (#270C20) is a deep magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (316°, 53%, 10%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
From the French peluche, long-haired fabric — borrowed into English in the seventeenth century for the deep-pile velvet imitation that became Victorian upholstery. As a color modifier, plush implies the optical depth that comes from a thick pile absorbing light: plush burgundy, plush emerald. Sits in the dark-and-saturated quadrant near velvet and deep.
1,2-dihydroxyanthraquinone — the principal anthraquinone dye component of madder root (Rubia tinctorum), first isolated and synthesized in 1869 by Carl Graebe and Carl Liebermann. Alizarin color refers to a freshly alizarin-mordant-dyed wool: a saturated, slightly cool deep magenta with the matte finish of anthraquinone-dye-on-mordanted woolen fiber. The first natural pigment to be replaced by a synthetic.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.