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Tenacious Azure

#2668bb
Notes

Tenacious Azure (#2668BB) is a true azure with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (213°, 66%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#2668bb
RGB
rgb(38, 104, 187)
HSL
hsl(213, 66%, 44%)
HWB
hwb(213 15% 27%)
OKLCH
oklch(52.1% 0.146 256.1)
P3
color(display-p3 0.2224 0.4023 0.7103)
HSV
hsv(213, 80%, 73%)
LAB
lab(44.09% 9.49 -49.57)
LCH
lch(44.09% 50.47 280.83)
CMYK
cmyk(80%, 44%, 0%, 27%)

Etymology

Tenacious
adjective

Latin tenāx, holding-fast — adjectival suffix -ous. As a color modifier, tenacious implies a saturated-and-clinging quality where the hue grips its substrate with stubborn pigmentation. Sits at the bold-and-resilient end of the grid, parallel to unyielding and adamant in usage.

Azure
noun

From the Persian lāzhuward, lapis lazuli, through the Arabic al-lāzaward and the Old French azur — the Western color name carries with it an entire trade route from Afghan mines to Renaissance pigment shops. The color refers to the heraldic azure of medieval blazonry: a clean, slightly muted mid-blue with the matte finish of pigment in tempera. Lighter than ultramarine, deeper than sky.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#2668bb
Original
#3d6fbe
Protanopia
#1e62b9
Deuteranopia
#007c88
Tritanopia
#606060
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.56:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.78:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##2668BB
Display P3
Display P3
color(display-p3 0.2224 0.4023 0.7103)
P3 has subtle headroomOKLCH chroma 0.146

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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