Bold Vita Royal

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Latin vita, life-or-living. As a color modifier, vita implies a Latin-life-and-living-quality quality, the visual register of Roman-vita-and-dolce-vita-Latin-life hand-Latin-life-and-living-quality Roman-vita-and-dolce-vita-Latin-life-and-Vergilian-pastoral vita-and-Latin-life-and-living-quality surfaces under Roman-vita-and-dolce-vita-Latin-life-and-Vergilian-pastoral Augustan-Rome-and-Renaissance-Italy living-Roman-light. Sits at the modifier-and-Latin end of the grid, parallel to amor and via in usage.

The blue of European royal court dress and regalia from the late seventeenth century forward — the color of British peers' robes, French royal sashes, the lining of the crown-jewel cases. The color refers to a saturated, slightly violet-shifted blue with the matte finish of velvet or melton wool dyed to maximum intensity: deeper than cornflower, warmer than ultramarine, with the heraldic weight of a color reserved for monarchs and the official Crown.